What I do

It isn’t enough anymore to simply have a good product, and linear marketing is kind of dead. (Sorry to break it to you.)

People don’t just want to buy a good product; they want to connect with the brands they buy from. This is where content marketing comes in.

The problem is that many brands don’t have the strong foundation to create an identity—or relationship with their audience—that feels authentic. They try to be all things to all people, afraid to carve out a distinct identity or boldly declare their values. Brands also tend to focus way too much on themselves in their storytelling.

In reality, your customer is the main character of your brand story. And every part of your brand—from content to UX to the product itself—has to resonate with their deeper desires.

I go beyond content marketing and copywriting to create brand architecture that builds loyalty, helps customers feel seen—and drives growth.

Brand & Brand Marketing

A clear, specific brand voice helps cut through the noise of a crowded marketplace. I help brands define who they are, why they exist, and who they serve.

Content Marketing

Relevant, authentic content is key to turning prospects into converts and converts into brand advocates. I create content across channels that builds trust and loyalty.

Product Management

From research and development to GTM strategy and beyond, I work with production, marketing, and executive teams to bring products to life that meet customers’ needs and reinforce their core identities.