Content Marketing
Providing Value and Earning Trust
One common challenge for e-commerce businesses is that it’s hard to get people to convert without having seen the product in real life. At RealCraft, this is even more the case, because all doors, countertops, and hardware kits are made-to-order—customers are sometimes buying a door that’s never existed before. Doors and hardware are also more technical and complicated than people realize. In order to win the trust of consumers, I wrote and produced this short documentary, showcasing the process of a custom door being built from start to finish. That way they can see how the process works and know what to expect throughout their customer journey with us.
Check out the links below to see examples of blogs, landing pages, and lead magnets I’ve written.
